Good, Better, Best (GBB)
Good, better, best is the common shorthand for a three-tier price architecture — an opening tier that gives the customer a way into the brand, a core tier that carries the volume and the point of view, and an elevated tier that sets the ceiling.
The labels are shorthand, not a rule. Plenty of ranges run four or five tiers and some run two, and none of those is wrong by construction. What matters is that each tier has a job the rest of the line is not already doing — a tier that duplicates the one below it adds development cost and buys nothing.
The common failure is treating it as a checklist. One style per tier is technically good, better, and best, and it is not architecture, because proportion is the point: how much of the line sits in each band, how far apart the bands are set, and whether every category is present in the bands it should occupy.
On a line board it is a visual read rather than a calculation. Regroup the range by tier and the shape either answers the question “where does this brand live?” in a few seconds or it does not. An even split across three tiers usually reads as a range without a point of view, because nothing is carrying the brand.
Canvas — the visual line board inside RetailNorthstar — puts these on one connected board, live against the plan from board to buy.